The Research On Cultural Resources And Industrial Development Of Chinese Traditional Sports

National traditional sports culture is an important part of social culture in China, it is under certain historical conditions that occur with the development of social life. Chinese traditional sports culture resources in the following thousands of years of history on the basis of traditional sports culture, combined with the essence of modern sports culture, fusion of modern social science, after inheriting and innovation cycles, gradually in the face of the new international, integration into the world. Study on the connotation, characteristics of Chinese traditional sports culture resources, values and development models and problems and solutions in the development, with the more important social relevance.This paper through visited, and inspection large about literature information, from culture, and national culture to commodity culture set off, elaborated has in China National traditional sports culture inheritance of features, and made has in China National traditional sports culture inheritance mode; to in China National traditional sports culture resources for entry points, summary of has large of history literature information, combination modern culture resources development concept and mode, made has in China National traditional culture resources development mode; To in China National traditional sports culture resources for entry points, summary of has large of history literature information, combination modern culture resources development concept and mode, made has in China National traditional culture resources development mode; for currently in China sports industry development status and features, made has in China National traditional sports culture industry structure mode; and to in China National traditional sports culture industry entity--Longquan sword of development status for instance, made has in China currently national traditional sports culture industry development by encountered of problem and bottlenecks.This study is to involve the following important issues:1. the cultural, ethnic and traditional sport culture and the relationship between commodity culture and conversion issues. By a lot of documentation and the predecessor of the findings set out culture, the concept of national traditional sports culture and commodity culture, characteristics, origin, and the relationships between each other. Under the current developing situation of Chinese national traditional sport culture industry problems arising mainly from government departments to various ethnic groups of ideas were still in the old traditional ideas, no real understanding of how traditional national sports culture should get out of trouble, How to make traditional national sports culture times, better inheritance and development for our peoples and countries to make greater contributions. Views of this chapter are national traditional sports culture to form a real industry, it is necessary so that it contains features and characteristics of commodity culture, combined with the commodity culture, the traditional national sports culture industry into a truly industry.2. the inductive mode of inheritance of Chinese traditional sports culture in China. According to the definition of national traditional sports culture in China, the origin, transmission characteristics and current situation and proposed mode of inheritance of Chinese traditional sports culture, for the analysis of Chinese traditional sport culture industry to find the root of the problem. Current mode of inheritance of Chinese traditional sports culture in China there are five:competitive inheritance way of passing on, military heritage, inheritance, social studies, school education heritage. Such model in the production of Chinese traditional sports culture and respectively played an important role in the development process. The five modes of inheritance is not exist in isolation, but interlinked and influence each other. Together, they become the mode of inheritance, development of national traditional sports culture in China and ways.3. the issue of Chinese traditional sports culture resources. Study Chinese traditional connotation, characteristic of sports culture resources, value and development model and development problem and in solution has important social relevance. Through documentation and site visits revealed that at present, China’s traditional sports culture resources development to the coexistence of various models of development, generally summarized as follows:closed-conservative mode, opening up to the model, community-oriented mode, village-type/mode of entertainment, athletic-performance model. This development is not exist alone, several models, but interlinked and influence each other.4. the structure of industry and management mode of Chinese traditional sport. Currently fact that concern historical, political religious and other, economic, culture, factor, their developing and exploiting resources, only few researchers concern it, its industrial development of best starting points, industry links research, developed and implementation remained a blank. Through a large number of documents and visits to have access to the current situation and pattern of Chinese national traditional sports industry, analyses of national traditional sports industrialization management patterns and policies, proposed a new model of national traditional sports industry and business model. And made in the development of national traditional sports industrialization management strategy, cultural factors must be given to consumers. Also taking into account the social, family factors, individual factors and factors of national traditional sports and business operation entity itself. Thus accurate market positioning, market timing, market entry, market development, market competition and marketing mix.5. by industry--empirical analysis of Chinese traditional sports culture formation, development and status quo of Longquan sword industry. As Longquan sword, which currently developing situation of Chinese national traditional sport culture industry there are many, are in development and inheritance of contradictions. View of the above issues, have been presented to the appropriate strategies and methods.