Research On The Image Of Female Happiness In "China Women's Daily"

The Marxist view of happiness holds that happiness is the pursuit of a higher level of spiritual life and a civilized state by people who are in a certain social relationship,after the basic material life is satisfied,and people in the creation of value and the realization of their own value in the process of a positive emotional experience.Since the reform and opening-up,more and more foreign cultures have entered China,which has impacted the domestic environment surrounded by traditional culture.Especially for women,the emancipation of mind has promoted gender equality and the social status of women has been continuously improved.There has been a significant change in women’s understanding of happiness,and women who have been influenced by traditional gender concepts have begun to reflect on what happiness is and how to improve their own life happiness.In order to better guide women to love life and pursue happiness,China Women’s Daily,as the official mainstream media,plays an important role in reporting images of women’s happiness,on behalf of the Chinese official mainstream media in the mainstream values of the impact on the construction of the image of female happiness.Based on the above background and perspective,this paper uses text analysis and Content analysis to define "happiness" and "image of happiness",this paper analyses the happy images of women in the three-year reports of China Women’s Daily(2016-2018),and studies the happy images created in the reports.The first chapter of the paper mainly carries on the overall analysis to the data text,understands "China Women’s Daily" regarding the female happy image overall report,May See "China Women’s Daily" regarding the female happy degree of ATTENTION UNCEASINGLY INCREASES,the characters are vivid and full,the typical images of female happiness are numerous,the identity structure of the subjects is diversified,and the positive reports mainly focus on the images of female happiness.In chapter two and three,the author analyzes the image of female happiness created by China Women’s Daily,that is,the state of happiness that women identify with and the acquisition of this state of happiness.In the second chapter,the author mainly explores what kind of state women think women can feel happy in,as reported by China Women’s Daily,for example,through text analysis,it is concluded that family and marital status can affect women’s happiness and unhappiness in life.In the third chapter,the author studies the female well-being state again,and explores the acquisition of female well-being state in China Women’s Daily through the analysis and comparison of the reports.The last chapter is the deep thinking of the research.Inthe report,how to construct the image of female happiness and what kind of happiness blueprint is drawn for the public by the state media under the guidance of the mainstream ideology.Based on the analysis and research of the reports on the images of female happiness in China Women’s Daily,the author finds that the construction of the images of female happiness in the official media is permeated with the communication intention of social ideology,the understanding and definition of female happiness embodies the mainstream values of Chinese society at present,and in the construction of the image of female happiness,the whole innovation of social consciousness and the awakening of female self-consciousness are often neglected.