A Study On The Impact Of Rural Women’s Entrepreneurship Mentality On Enterprise Entrepreneurship Happiness

The No.1 central document of the Central Committee of the Communist Party of China has repeatedly stressed the need to promote the high-quality development of rural industries,foster new rural industries and new formats,and foster and strengthen industries that enrich the people in the county,so as to usher in a new round of policy spring for the majority of rural women entrepreneurs.As an indispensable force of women in rural revitalization,rural women entrepreneurs have gradually held up "half the sky" in rural revitalization,In the future,it will play a greater role in the process of achieving common prosperity in all regions of the country.However,rural women entrepreneurs face many difficulties and obstacles in their survival and development,which are manifested in low educational levels,economic poverty,strong demand for non agricultural employment,serious shortage of training resources,and weak main body,leading to a lower position in the entire family.Therefore,exploring how to enhance the happiness of rural women entrepreneurs in entrepreneurship can help mobilize rural women’s entrepreneurial enthusiasm and accelerate the process of rural economic growth,with significant theoretical research and practical guidance of dual value and significance.This study mainly takes rural female entrepreneurs in Zhejiang Province as a research sample,focusing on the issue of "rural female entrepreneurs’ entrepreneurial intelligence promotes entrepreneurial happiness",deeply explores and analyzes the main factors affecting rural female entrepreneurs,and establishes a complete theoretical framework of "entrepreneurial intelligence social support entrepreneurial happiness".Explain and analyze its internal mechanism,and social support can play a mediating role between entrepreneurial intelligence and entrepreneurial happiness,.Based on a review of relevant literature on entrepreneurial intelligence,social support,and entrepreneurial well-being,the basic theories related to this study were summarized.Social support is composed of three parts: family,friends,and other support.entrepreneurial well-being includes subjective well-being,psychological well-being,and social well-being,and assumptions were proposed.A questionnaire survey was conducted on 154 rural female entrepreneurs.Descriptive statistics,factor analysis,reliability and validity tests,correlation and multiple regression analysis were used to validate the analytical model and assumptions.In response to entrepreneurial opportunity identification and social enterprise growth issues,the following conclusions were drawn:(1)entrepreneurial intelligence has a significant positive impact on entrepreneurial well-being;(2)Social support has a positive regulatory effect on entrepreneurial intelligence and entrepreneurial happiness.At the same time,the following management inspirations are obtained:(1)Facing entrepreneurial opportunities,rural women should improve their entrepreneurial intelligence in entrepreneurship;(2)Faced with entrepreneurial difficulties,rural women should seek social support for entrepreneurship;(3)In the face of rural female entrepreneurs,society must attach great importance and issue policy documents to give priority support.