From The Horizon Of Media Convergence Research On The Impact Of Gamification Thinking On Film And Television Drama Creation

With the advent of the era of media integration,in order to meet the growing needs of the audience,a variety of media complement each other to form a newer and better new media to adapt to the current environment.In this integration process,what mode of thinking should be adopted is particularly important.Gameplay thinking as a flexible way of thinking is widely used in various industries.Because the gameplay thinking can produce the powerful interesting orientation to the audience,it also attracts more and more film and television creator’s gaze.The combination between the game and the film and television two media is also the general trend.For film and television works,the script as the cornerstone and framework of the whole film carries an incredibly important role.It is important to grasp the creation of script content and audience needs of the relationship in the creation of film and television works.With the deepening of the process of media fusion,the deep penetration of gameplay thinking in multi-industry field and the emergence of its positive effect,more and more film and television creators begin to pay special attention to the development and application of gameplay thinking,and both domestic and foreign creators and scholars have begun to incorporate the integration of gameplay thinking and film and television media into creative practice and research content.In the process of the integration of game and film and television media,the game thinking on the film and television script creation can produce specific impacts.The elements contained in the game thinking in the film and television script creation will show why the form,the integration of the two can have a positive impact;if not used improperly,then how to avoid the negative impact,etc.Taking the background of the present era-media fusion as the perspective,this paper makes a concrete demonstration of the influence of gameplay thinking on the creation of film and television scripts.First of all,combined with the current background of media fusion,it is pointed out that gameplay thinking has been widely used in multi-media and multi-discipline,and it is pointed out and analyzed that gameplay thinking enriches the concept,form and means of film and television,and the process of cross-media fusion also provides a new field of creation for film and television plays.Secondly,the paper focuses on the empirical analysis of the relevant classical film and television works through the research methods of case analysis and the overall impact of gameplay thinking on the creation of film and television scripts from the aspects of script structure,picture effect and audience acceptance.Then,aiming at the application strategy of film and television script creation under the influence of gameplay thinking,this paper points out that there are three fusion misconceptions of blind game packaging,excessive special effect worship and obsession with virtual experience in film and television script creation at present and puts forward corresponding countermeasures.Gameplay thinking,as a popular mode of thinking in the background of media fusion in the present era can be widely used in various media creations including film and television media,but the way of integration between gameplay thinking and film and television script creation cannot be random and blind,which means that it requires the creator to start from the perspective of film and television in the process of integration,put the film and television script creation in the first place,look for the match between film and television and the game medium,on the basis of which the game-based thinking is polished and then fused with the main body of film and television.