An Analysis Of Japan's Animation Diplomacy In The Early 21st Century

In 2006,Japanese Foreign Minister Taro Aso officially proposed the concept of "animation diplomacy" in his speech "New Ideas for Cultural Diplomacy".In fact,since the 1990 s,Japanese anime has gradually become an effective medium for public diplomacy in Japan.The term "anime" originated from "Animation & Comic Time",which was first published in 1998,and is the combination of animation and comic.The concept of Japanese animation diplomacy mainly refers to the government as the lead and foreign people as the main objects.By promoting the overseas development of the Japanese animation content industry and the widespread spread of the animation culture in the world,it gains the understanding and support of foreign public opinion in order to build a national brand,improve Japan's international image,and promote the realization of national interests.The main structure of this article is divided into five parts.The first chapter is an introduction,mainly divided into four sections.The first section elaborates the purpose and significance of the topic selection;the second section makes a literature review of the research status of anime diplomacy at home and abroad;the third section is the main research methods of thesis writing;the fourth section is the research design overview.The second chapter focuses on a brief overview of public diplomacy.This chapter is divided into four sections.The first section analyzes the connotation and characteristics of public diplomacy;the second section discusses the relationship between mass media and public diplomacy;the third section analyzes the connotation and relationship of public diplomacy and cultural diplomacy;the fourth section explains the goals and important roles of public diplomacy.The third chapter mainly analyzes the background,promotion mechanism and implementation path of Japan's animation diplomacy.This chapter is divided into two sections.The first section is a background analysis of Japan's animation diplomacy,mainly from the development of Japan's animation and animation industry,the rise of public diplomacy represented by soft power theory and brand country theory,and Japan's urgent need to improve the country's image;The second section is an analysis of the promotion mechanism and implementation path of Japanese animation diplomacy,mainly from the animation into cultural strategy to promote animation diplomacy,through a series of laws and regulations and policy documents and other steps to promote animation diplomacy.It also analyzes the roles and functions undertaken by the Ministry of Foreign Affairs,Industry,Culture,Foreign Organizations and Civilian Forces in the promotion of animation diplomacy.The fourth chapter mainly analyzes the effectiveness of Japan's animation diplomacy and its significance for reference.This chapter is divided into two sections.The first section analyzes the effectiveness of Japan 's animation diplomacy,mainly in terms of promoting the development of the Japanese animation industry,creating urban business cards to promote local revitalization,and enhancing Japan 's international image and international influence;the second section is to explore the significance of Japan's promotion of animation diplomacy to China,mainly from two aspects: the enlightenment for China's animation industry and the spread of Chinese culture to shape the national image.The fifth chapter is the conclusion,a summary of the full text.