Research On The "All-age" American Animated Film

In 1937,the release of Snow White opened a new era of American animated films,which was a color-audio animation filmed by Disney Animation Company in the United States.After nearly a century of development,American animated films have won a great audience and been loved by audiences of different ages and different levels,not only because of their updated development and compatibility,but also the diversity and high level of fantasy and audiovisual performance.It is with strong communication advantages and discourse power that the ability and perfect market-oriented operation mode,exaggerated role image setting and rich humanistic care spirit,which comply with times evolution and audience's viewing requirements.Meanwhile,the process of watching a movie by audience is actually the process of constructing and acknowledging the cultural schema.Under its interesting and philosophical features,fairy-tale animations have obvious cognitive and educational functions.Furthermore,they subtly convey the cultural connotation and values of the Native Americans.Gradually,American animated films have established the leading position in the world whose value and significance cannot be ignored.The paper analyzes and interprets All-age tendency of American animated films,playing a positive role in promoting Chinese animated films to quickly achieve cross-cultural communication.This paper is composed with three chapters.The first chapter explores the cultural motivation of transition from younger-age to All-age audience who watch animated films in America,with analysis from four perspectives,namely technology,consumption,audio-visual culture and overseas influence.To conclude,it is a joint effort of promoting All-age audience of animated films in America with technology's development,the audience's consumption propensity,audio-visual needs and acceptance of overseas culture.In the second chapter,artistic performance will be analyzed in All-age American animated films.There are 5 main aspects,to be specific,family style of narrative mode,Broadway style auditory feast,visual wonders underthree-dimensional technology,warm and beautiful emotional expression,and post-modern subversion technique.The third chapter will demonstrate the advantages of the American All-age production model and its enlightenment to China from the standpoint of audience,based on the study of the cultural motivation and artistic expression in previous two chapters.It provides feasible suggestions for realizing All-age tendency in Chinese animated films market.