A Study On The Cross-cultural Communication Strategy Of Documentaries On The Subject Of "One Belt, One Road"

In the face of the development of globalization today,in 2013,General Secretary Xi Jinping creatively proposed the “One Belt,One Road” initiative,which has received great attention from the international community.After five years of construction and development,this great initiative has achieved remarkable results,not only supporting the development of the economy,solving practical problems,improving people’s lives,but also providing cultural exchanges for various countries in terms of funds and policies.The new platform has also created new opportunities for the inheritance and development of the ancient Silk Road spirit.The documentary is one of the important media forms with cross-cultural communication and shaping the image of the country.It has an irreplaceable responsibility and mission for the external communication of the “Belt and Road Initiative” initiative.The colorful historical and cultural stories on the Silk Road and the vivid and vivid real life stories provide rich materials for the “Belt and Road” documentary creation,and integrate the historical and cultural elements of the ancient Silk Road with the “One Belt,One Road” era discourse.At present,there are few research results on the cross-cultural communication of the “Belt and Road” documentary,and the cross-cultural analysis model is relatively fixed,which needs further expansion and innovation.The author selects 8 representative documentaries from a large number of excellent “Belt and Road” documentaries,and uses cross-cultural communication from the perspective of cross-cultural communication on the basis of detailed text analysis and extensive literature research.And the theory of narratology,to analyze the cross-cultural communication strategy of the "One Belt,One Road" documentary.This research mainly studies three aspects: material selection strategy,narrative strategy and value communication strategy.Firstly,the selection strategy mainly considers the subject matter,character attributes and audio-visual language.Secondly,the narrative strategy mainly comes from narrative techniques,narrative perspectives and narratives.Research on structure;again,the value communication strategy mainly studies the value fit,universal value,and creative text;finally,analyzes the problems and shortcomings of the current “Belt and Road” documentary in terms of creation and cross-cultural communication.It provides a new direction for the creation of the documentary of the “Belt and Road” theme of the new era and the shaping of the national image.