In The Context Of New Media, The New Year's Custom And Cultural Visual Innovation Design Application

A festival custom culture is one of the core of Chinese culture,now because of different cultures and other reasons,the cognition of festival custom culture is becoming more and more emotional,participation is reduced,cultural responsibility is weak,people are gradually indifferent Festival customs.However,the inheritance of culture is the duty of all the Chinese people.This paper adopts the method of investigation and observation,the collected data comparison analysis,the conflict of festival customs form of media,visual design style and contemporary lifestyle.In today’s media form more than ever changed,mobile phone,computer to occupy people’s life most of the time,take the paper as the main media forms of festival customs in people’s lives will gradually weaken the sense of participation.The festival custom has followed visual aesthetic habits and changes of the times and changes,the Convention also failed to design visual aesthetic style based on the past and now popular aesthetic habits consistent.In the new media era,the development of a set of visual design in line with the cultural festival customs of modern people living habits and aesthetic habits is a pressing matter of the moment,let’s Festival Customs show a new attitude.