Research On The Communication Strategy Of Drama Adapted Movies

With the development and upgrade of medium,the real world turning into the virtual world of network,the status of the drama art are dropped from the original hot topics to nobody cares.Whatever,some excellent plays still retain their unique spirits of innovation and taste.Domestic films are encouraged by the marketization while the interior has not reached the conditions of such rapid development,which inevitably leads to a heavy head and a staggering loss.This also enables the film to ask for experience in the drama,the play in the movie to find a way out.Also According to the popularization of entertainment consumption idea and the improvement of film production level,the film market has changed a lot,which makes the film possess diversified materials,not just confined to film script or literature,for example,IP network big drama several years ago and movies adapted by hot stage drama nearly two years.The play finds another way to survive while movie seeks for a changeable way to explore their own way of survival in the interaction with each other.Drama have already made into a film for a long time,such as the early days after foundation of Thunderstorm,or nearly film Goodbye Mr.Loser adapted by play coming out.Such as the domestic The Breakup Guru,or 12 Angry Men at abroad,the steps of drama film adaptation has never ceased.In recent years,a series of drama film adaptation by Mahua FunAge had greater attention and love in China.Up to the early 2018,there have been three drama film adaptation to harvest38.15 billion box office success.In all media era today,drama adaptation of the film had already become the focus of the audience’s attention,how to increase the drama film adaptation of the audience,enlarge the influence of drama film adaptation,make more good drama is known,carry forward the excellent drama in the thought and connotation,continue drama film adaptation system of research,enlarge drama film adaptation of the research point of view,these are the author want to research and explore.Through the studies of Mahua FunAge film series’ communicating strategy,This article aims to research and analyze the spread of drama film adaptation strategy,expatiate and compare the spread of modern drama and film strategy to explore how to play the spread of film adaptation for effective communication and control,make the drama film adaptation is more effective to be accepted by the audience.This paper is divided into five chapters,and the first chapter mainly defines the background and relevant concepts of the topic.The second chapter is the historical review of the development of the drama adaptation film and the review and feature analysis of the series.Thethird chapter is the focus of this paper,mainly from the communication main body,the communication media,the dissemination content,the transmission object and the dissemination effect to the drama adaptation film dissemination strategy carries on the analysis.The fourth chapter the author will show communication strategies of happy twist series drama film adaptation,analyze the whole drama film adaptation communication strategy and reflection on the enlightenment,mainly from the use of play resources,getting rid of the drama form and paying attention to three Angle spread value to discuss through communication strategy figure show;The fifth chapter is the conclusion of this paper.