Research On The Evolution Of The Artistic Characteristics Of Chinese Movie Posters Since The Reform And Opening Up

Film has a history of more than one hundred years since it was born.As the visual language of film propaganda,movie posters were born at the same time as movies.It is the first year of China’s reform and opening up,both in the history of China’s social politics and in the history of culture,which is an extremely important year.The same is true of the history of film posters.During the 40 years since the reform and opening up to the present,Chinese films have accompanied China’s modernization drive,and Chinese film posters,as representatives of the symbolization of film propaganda,are also constantly changing and developing.Recording and recording in a unique plane visual form.It shows the vicissitude of contemporary society.Based on the characteristics of the new global media and the background of the times,this paper expounds the development and changes of the artistic characteristics of Chinese film posters since the reform and opening up.In the collection of a large number of historical documents related to film posters,academic papers,On the basis of the materials of scholars’ monographs,pictures and images,this paper explores the development mode and trend of Chinese film posters in the specific spatio-temporal environment.The scope of this study is the evolution of the artistic characteristics of Chinese film posters since 1978,since the reform and opening up to the present.The change of the function of the film poster,the evolution of the artistic characteristics of the film poster in China,the application of scientific and technological means,and the demand of the social and economic situation.The relationship between various backgrounds,such as the support of relevant national policies,is to be comprehensive and accurate.The author makes a study of the theoretical knowledge of art design and the artistic characteristics of various periods in the development of Chinese film posters over the past 40 years.It is hoped that the writing of this paper can deeply analyze the cultural mode of the current film poster design,explore the impact and impact of the new media form on the development of the film poster,and contribute his own theoretical research to the literature and history of the Chinese film poster.At the same time,to promote the rapid development of Chinese film poster design.