Research On The National Style Design Of Chinese Film Poster Since The Reform And Opening Up

Since the reform and opening-up,China has entered an important period of ideological emancipation,as well as a period of cultural and artistic blending and collision between China and the West.The design and development of movie posters in this period witnessed the evolution of technology,environment and culture.It inherited the cultural background of traditional national art,absorbed the design concept of the West and the east,and formed a unique national style feature.Therefore,reviewing the development of national style design of movie posters in this period can provide valuable experience for the development of graphic design today.The vivid language and artistic expression of the times carried by movie posters has certain bibliographic significance for perspective on the development of Chinese society since the reform and opening up.This paper collects and summarizes the information of movie posters after 1978,reorganizes,summarizes and analyzes the typical national style features and contemporary significance of movie posters,and makes a comprehensive demonstration by using literature analysis,case analysis,comparative method,etc.It combs and reviews the evolution of the national style design of Chinese movie posters from recovery,development,decline to new change.With the research method of image science,this paper explains the image language of movie posters,interprets the national psychology and emotional atmosphere represented by their story background,and then analyses the cultural phenomena and social development of the generation,development and transformation of movie images.The style of Chinese movie posters in this period extends vertically according to the historical track,producing more typical style characteristics in each stage,experiencing the far-reaching influence of the red theme in the late1970 s,reviving the life-changing transformation of folk art in the 1980 s,technological progress and multi-blending of national styles after 1990 s,and exploring the internationalization of national styles after the Millennium.It also prospects the future evolution trend of national aesthetic connotation of movie posters.The evolution of the national style design of Chinese movie posters reflects the artistic creation’s expression,human characteristics and even the style of the times in different periods.The changes of design concepts and design methods since the reform and opening-up have a great impact on the national style design.The changes of market and the progress of the movie industry have promoted the multi-exploration of national characteristics.The international exchanges have resulted in new creative ideas for the national style design.With the return of traditional culture becoming an irresistible trend in recent years,rebuilding national self-confidence in the design of Chinese movie posters has become an important task of design innovation.Movie posters that condensate national emotions and reshape national cultural connotations will become one of the important carriers to disseminate Chinese stories.