Research On Chinese Film Posters (1949-1976)

As an artistic medium of communication between films and audiences,Film Posters play an important role of promoting and advertising a film.With the development of film art,film posters have gradually become a relatively independent art form,forming their own style characteristics.The same is true of Chinese film posters.From the view of history,Researching on the 27 years from 1949 to 1976 Chinese film posters,this subject illustrates the 27 years’ development of Chinese film posters,meanwhile sums up and analyzes its artistic features,and tries to analyze the deep reason of its formation under the situation of economic,political,cultural and social macro level,explores the limit of external factors and internal development logic.The introduction part mainly elaborates the research background,research object,research status,research method and purpose of this topic.Starting from the film poster ontology,this paper discusses its "beginning" and "ending" with specific scientific research methods,and determines the research contents and emphases of this topic.The first chapter focuses on the historical development of Chinese film posters in 1949-1976.First of all,the author makes a outline of the situation of film posters before 1949 in China,so it can help accurately comprehensively and completely to understand the Artistic status and development level of film posters before 1949,this is essential to this topic.Secondly,this paper divides the film posters from 1949 to 1976 into three stages: 1949-1955,"inheritance and transformation";1955-1965 the stage of "formation and development";1966-1976 a period of "ossification and wandering".From the point of history and social culture,the author objectively elaborates the development of film posters from the beginning to the inheritance and transformation and then formation.The second chapter focus on the study of film posters,combining with individual study and depth interpretation of classic posters,sums up and summarizes the characteristics of film posters art from form to content in this period: shaping in the traditional painting language,attracting eyes with intuitive way of composition method,guiding with art policy and infecting people with symbolic creation.Based on the analysis of the second chapter,the third chapter,according to the causal logic,expounds the cause of film poster art characteristics in this period from cultural policy,film system,audience psychology and foreign influence and so on four aspects,explains the influence to the film poster by cultural policy guidance and film system reform,analyzes the transformation of social people’s preference to artistic figure and the reference of poster creation overseas.The last part includes the reflection of film poster value with a dialectical point of view during the period from 1949 to 1976: it serves as a connecting link between the preceding and the following from the perspective of artistic philosophy,but in the art level,the expression of art became ossification due to the limit of internal and external factors,these are experience and lesson to the development of Chinese film posters art.