The Design And Application Of The Brand Image Of Northeast Ice And Snow Tourism

The winter in northeast China is long and cold,and the snow and ice resources are abundant,so the winter in the northeast becomes the magnificent ice world under the decoration of snow.However,at the present stage,the snow and ice tourism routes in northeast China are scarce and the tourism projects are scattered,and the lack of brand image to promote the development of dynamic ice and snow tourism is slow.The 2022 Beijing Olympics as the end of the winter Olympics pyeongchang has started the preparation work in full swing,snow and ice as the main elements of the winter Olympics again into a hot topic in the social from all walks of life,ice and snow tourist attention.The snow and ice tourism in northeast China should seize this good opportunity to prepare for the world’s ice and snow lovers.Based on the theory of design,starting from the origin to explore the status quo and characteristics of the northeast ice-snow tourism,combined with the basic concept of the brand image promotion and the necessary theoretical knowledge,to explore the creation of the northeast ice-snow tourism brand image design and the application process and the practical significance,trying to provide help for developing northeast ice-snow tourism culture.