Research On Tourism Brand Perception Design Of Fu’an From The Perspective Of Global Tourism

Recent years,as China’s greatly increased economic power,national soft power and increasing social stature,tourism as an essential part of contemporary people’s mental and cultural needs,become an important driving force to promote China’s spiritual civilization.However,as the traditional tourism Industry development patterns are narrow,the tourism industry chain is single,the scale effect is not complete,the tourism industry is difficult to drive the development of the regional economy,in this context,the country put forward the development strategy of "all-area tourism".As a new model of tourism development,it helps to promote the development of regional characteristics and folk culture,through the refinement of regional cultural elements and tourism brand image design of all-round,systematic optimization and integration,so as to create and enhance the local characteristics of tourism brand value,realize the regional tourism effective integration of the resources,in order to tourism industry to drive and facilitate the high-speed regional economic growth.This article is focused on the research of Fuan city tourism brand image design and supporting visual image design methods under the background of whole area tourism,based on the existing tourism brand image design case studies at home and abroad and practical activities such as field research and theory study,summarizing and analyzing the regional attributes and industrial status of Fuan,and excavating the representative tourism elements such as Fuan’s history and culture and regional characteristics.Through the design of landmarks and humanistic features,the visual symbols of Fuan’s tourist brand image in the context of whole area tourism are refined,and the organic integration of brands and culture is achieved by means of industrial integration strategies.Finally,the article concludes with a new design presentation of the Fuan tourism brand through the design of the visual identity of the tourism brand,the design of the city tourism mascot,the design of the city tourism illustration and the design of the brand series of application promotion,and then to make exploration and experiment for further promotion of the social recognition and cultural value of the Fuan region,as well as the construction of the tourism brand.