Research On The Propagation Of The Root Ancestor Culture Of Dahuashu In Shanx

The banyan tree root ancestral culture is a cultural phenomenon that accompanies the immigrants and root-seeking activities of the Ming Dynasty.It is an important part of the root ancestral culture and an important part of Shanxi traditional culture.Whether it is for Shanxi or the whole country,the inheritance and dissemination of the ancestral tree root ancestral culture has very important social,cultural,economic,and political values.Whether the culture has a vitality,whether it can be passed on for a long time and spread,the communication activities play an important role.The ancient banyan tree root ancestral culture experienced several hundred years of inheritance and development,forming a relatively complete cultural system and profound cultural connotation.The connotation of the culture includes:the concept of root ancestry,surname culture,filial piety culture,and spiritual wealth left by immigrant ancestors.The carrying forms include the history of immigration in Hongdong Big Banyan Tree,immigration legends,ancestral rituals of large banyan trees,and various forms of folk activities.In order to better promote the culture of the largest banyan root ancestors and allow them to play an important cultural role in linking the descendants of immigrants and even the entire Chinese nation,the local government and the Dagaki area will vigorously strengthen the construction and dissemination of the Kanazawa root ancestral culture and adopt various Media forms and modes of communication are used to promote the transmission and dissemination of the culture.But what is the problem in the dissemination process?What are their negative effects on culture?This is a problem that plagues the author.In order to explore the issues in the process of spreading the root ancestral culture of Dagaki,this article adopts methods such as content analysis,case analysis,and literature research to disseminate the content,modes of communication,and propagation characteristics of different media.Conduct an analysis to explore the spread of the root ancestral culture of the Big Banyan Tree.In order to explore the transmission path of the root ancestral culture of the Great Banyan Tree,this article begins with the two perspectives of communication — the communicative ritual view and the transmission view,to study the communication activities of the Banyan tree root ancestral culture.In James Carey's opinion,the spread of culture should not only be carried out in a linear manner.It is not a diffusion of information within the sphere of space;it should be the spread of time within the context of its goal of maintaining society.The communicative ritual concept emphasizes non-utilitarianism,that is,communication activities are not intended to achieve control and manipulation of audiences,but allow people in the same cultural transmission field to share beliefs and generate cultural recognition.The dissemination activities studied in this article belong to the category of cultural communication.They can be studied from the perspective of ceremonial perspective.Of course,linear transmission activities should also play an important role in increasing the scope of cultural communication and expanding cultural influence.Communication activities are also important.The main part of the article analyzes the distribution pattern of the big banyan root ancestor culture,and specifically analyzes:the ritual ceremony of ancestral ceremony communicative activities,live performance communication activities,enriching the"filial piety" culture tea ritual activities;Media communication activities such as newspapers,television,websites,WeChat,and Weibo,group-based communication led by the government,dissemination of related activities,and dissemination of individuals as "opinion leaders".Through analysis,the characteristics and defects existing in the dissemination of the culture by each communication medium are revealed:the communicators-based on the local media,government-led and government-led;the dissemination of content--the weak awareness of cultural communication and the spread of media Cultural awareness is not enough,the level of cultural communication is shallow;in the media,there is no reasonable communication network,there is no synergy between the media,there is no planning within the media,and the audience is spread-the scope of communication is limited and the ritual is in progress.The participation is not high.The inquiry of the question can provide suggestions for improvement in the future communication activities,so as to provide reference for the improvement of communication strategies of the Banyan tree root ancestral culture.In order to give full play to the value of the large banyan root ancestral culture,to better connect and unite descendants of immigrants at home and abroad,and to better convey cultural connotations,we must carry out different forms of cultural communication activities under the guidance of a disseminated ritual and create for the audience.There are field communication fields,specifically the planning of on-site communication activities,and the active planning of media events to strengthen their sense of cultural identity.The communication activities under the guidance of the transmission concept must also be improved:In the disseminators--the government and the government as the main body,expand more cultural communicators;the dissemination of content--strengthen the awareness of cultural communication and deepen the cultural connotation;Aspects—Integrating the media to form a synergy of communication,formulating a communication plan to disseminate content reasonably,and continuously forming a strong communication,expanding the scope of the media to expand the scope of communication;and disseminating the audience—to increase the participation of the ceremonial communication activities.The research on the status quo of the propagation of the banyan root ancestral culture can not only open up new ideas for the study of the culture,but also provide a reference for other cultures to be disseminated.It is necessary to carry out cultural communication activities under the guidance of the ceremonial outlook and develop the culture.The role of bondage and ties forms a cultural community;at the same time,it is necessary to better play the role of different media and expand the influence and spread of culture.