Research On The Comparative Advantages Of Social Organizations In Rural Public Cultural Supply In Ethnic Areas

With the deepening of the construction of a service-oriented government in our country and to "small government,large society" as the goal of the needs of the transformation of government function,social organizations begin to undertake devolved government functions in the field of public services.Due to the public cultural supply,the market failure caused by the government failure and market mechanism caused by the government system provides the practical basis for the social organization's participation in the public culture.The long tail is in October 2004 by the American magazine editor in chief Anderson first put forward,its core thought that:"as long as the storage and distribution channels is large enough,demand is not prosperous or poor sales products occupy market share can be together and that the market share occupied by the small number of selling goods match even more",this paper USES the long tail theory,based on the demand in the countryside and defined,the demand is divided into the mass demand and personalized demand.Demand of popular culture in our country mainly supplied by the government,but with a remote and backward economy in national regions and ethnic composition and varied characteristics,leading to the cultural demand for personalized,but the government do not have enough manpower and material resources to a variety of personalized culture to carry on the effective supply,extensive supply not only the cultural needs of the masses in ethnic minority areas has caused the waste of resources.In the face of government failure in supply personalized culture,social organization can effectively make up for a lack of supply of personalized culture,social organization with the increasing number of type,constantly enrich,close to the grassroots,and stronger professional advantage,its role in supply personalized culture more and more be taken seriously,but social organizations to participate in isn't ready,social organizations in the field of public culture supply as well as the advantage has not been stated.In view of this,this article will use the long tail subdividing the culture in the countryside and demand and the demand is divided into individual culture and public culture,through the analysis of the reasons that inadequate supply to meet individual needs,so as to analyze the cause of social organizations in this area has the advantage of effective supply of culture.