Research On The Development Strategy Of National Fil

National film performance to all-roundly,multi-level and really national culture,cultivate and promote the national spirit and be able to balance the film ecological.However,due to the extrusion of multi-faceted film at home and abroad,policy support is not enough multi-unfavorable external environment for the development of national films,there is the impact the development of internal factors has seriously hampered the development of our national film.On the basis of the national environment of film theory,policy and institutional environment and market environment,the external environment,and combined with research on the development of the national film studio,this paper found that superiority of the development of national film such as colorful geographical environment,the brilliant the advantages of cultural resources,full of spirit of the culture,political values,the unique demands of the market,but also found lack of disadvantage to their advantage to co-exist like of the restructuring of the national film studio is not completely behind the concept,the property rights system is not perfect,the contradictions of the political and industrial demands,non-governmental organizations lack understanding and application of "national characteristics" on depth product development.Accordingly,to identified the strategic objectives of development of national film that is walking on two legs,extending properly to the industrial chain,seeking breakthroughs in key areas.The specific path of the proposed national film development strategy is to be enterprises smoothly,rational integrating resources,establishing the value of the product "growth point",implementing of the embedded chain strategy,formating strongly financing capability,great paying attention to the issue of national film.Finally,the paper put forward strategic security measures in the implementation of the strategy of national film.