Research On The Status Quo And Development Path Of Guangzhou Art Theaters

With the deepening reform of the system of the film distribution and show in the Chinese film market.The cinema is includes the commercial film and art film.However,it exists the imbalance in the development of the two films.On the one hand,commercial film is dominated the Chinese film market.And on the other hand,art film is struggling in the market of the film.Because it exists the difference point one film to other film,Chinese film is exciting and colorful.Nowadays,we need to pay attention to the development of the art film,support the development of art film and protect the art film's room to growth when the commercial film is dominated the film's market.At the same time,more and more Chinese art films are gaining increasing acceptance in the international film industry.With the market demand is gradually increasing in the Chinese film market,the research of art films and art theaters is becomes an hot topic in the regions of Chinese film workers.GuangZhou is dominated the huge part of Chinese film market which if called ‘Chinese cinema ticket barn'.However,the investigating of the art cinema of GuangZhou reveals that the art film is operating by participate in the union of the Chinese art film reveals.The art cinema of the GuangZhou is exists a little gaps between the art cinema of the BeiJing and ShangHai.In addition,the characteristics of GuangZhou's art cinema is not remarkable.This research pay attention to the art cinema of GuangZhou,locate on the propagandist and audience,detect the meaning of the art cinema,find the develop direction of the Chinese art film and art cinema,analysis the reasons of the art film developing is slowly and how to develop in the Chinese film market and then find the means of development of the art cinema.Based on the "use and satisfaction" point of view,according to the reasonable process,a questionnaire survey of the viewer of the art film is carried out.According to the survey data,five aspects,such as the view of the film,the view shadow population,the view experience,the cinema satisfaction,the view motive and the use of satisfaction,are analyzed.This research is finding 4 conclusions about art cinemas and movies.The first conclusion is that the college students are dominated the huge part of the art film audience.And then,the audience pay attention to the location of the cinema in the city.The third point is that audience are willing to see the art movie with contemporaries.The last but not least,the most of audience are willing to go to the art cinema whatever recognize of the share,perceptual and intellectuality.Based on that,this research is contrasting the management model of overseas and Chinese art film management model.And then,this research proposed the strategy and proposal of the art cinemas development under national conditions.