Research On The Reshaping Of The Image Of Doctors From The Media

With the development of the media,more and more doctor groups have created medical self-media accounts.This situation shows the image of a doctor who is different from the media image reported by the media.This paper examines the image of doctors displayed in medical media,aiming to analyze the changes in the use of self-media to reshape the image of doctors.First,the author analyzes the reasons why doctors use medical materials to reshape their images.The creation of medical self-media can increase communication and communication,help ease the contradiction between doctors and patients,and improve the professional identity of doctors.Secondly,due to the large number of self-media platforms on the Internet,the author focuses on the analysis of Sina Weibo,WeChat public account,today's headline and short-sound video app in the medical self-media four platforms.The doctors' group was founded from the media.In the third chapter of the thesis,the authors use the influential medical self-media from the four media platforms as the research samples,and select the content published within a certain period of time for statistical analysis to obtain the medical image of the medical self-media.Because the doctor's identity misunderstanding can lead to the deviation of the doctor's image,the author proposes countermeasures to improve the identity and media literacy of the doctor community.The study concluded that the continuous development of medical self-media has opened up channels for doctors to communicate with patients.Faced with the “stained” media image,the doctors' group has reshaped the image through the media,changing the “stereotype” of the past and showing the real doctor image to the public.