The Media Image Of The Physician Group Reshaped In The New Public Opinion Environment

Under the background of technical empowerment,everyone have the right to know,the right to propagate generalize.Some have the field of professional barriers are being challenged by Internet users.Medical,cultural,educational and other areas of the expert system are facing the phenomenon of disgrace to the center,the risk of the community in the face of the identity of the crisis is more and more strong situation.Doctor-patient background of the doctor’s media image is a multi-faceted role in the formation,there have been many problems,but also the corresponding emergence of the power of correction.This article takes time as the main clue,from the diachronic dimension to look at the more influential medical field of events.."Incident" event,"eight centsr" incident,"Harbin Medical big kill medical case" event,"lost kidney in Anhui" and "black ribbon action" and so on,choose the more influential medical field event between 2010 to 2016.As the main research object,showing the evolution of the media image of doctors in different media practice,and exploring the rules and trends of doctors’ image media expression,which is more comprehensive than the single case analysis.The media image of the doctors in different public opinion environment can’t be separated from the public opinion influence of the doctors group,the media and the public in the event.The study found that the media image of the doctors group in the media,doctors,the public pluralistic discourse interaction occurred in some positive changes:First,the "medical door" in the early reports of combing the results show that the traditional mass media for the doctor media There are local imbalances in image shaping.The media industry through the industry self-discipline and law in a timely manner on the misconduct of the views of amendments and reflection,on the basis of this summary of the field of expertise easy to go into the reasons for errors,as well as news production needs to pay attention to matters and positive practices.Second,with the stigma of the doctor’s remarks intensified,the doctor group to use the Internet from scattered to gather to form a professional edge based on the medical community,face the core of the contradiction between doctors and patients actively voice.Through the network platform to establish a self-media alliance,the use of various media resources for their own endorsement for the professional voice,the doctor group independent media expression quite distinctive.The medical field of opinion leaders start We chat,micro-platform from the professional field of science for the doctor name.Doctors began to focus on the image of their own doctors to shape the individual and group approach with the traditional media,direct response to the contradiction between doctors and patients called for rational treatment of the doctor-patient relationship.Thirdly,the public tends to be rational in the interaction of pluralistic discourse.Compared with the viewpoints of the old and new Internet users,it is found that more rational sounds emerge in the view of the latest hot spot doctor-patient dispute,highlighting the public’s media literacy the continuous improvement.Since the eighteenth congress,the party and the state have attached great importance to the work of public opinion on the Internet.Under the new era,the duties and mission of public opinion work should be clear to clarify the fallacy and distinguish right from wrong.It is of great significance for other groups in the field of public opinion to face the crisis of public opinion and to identify the crisis.In order to adhere to the correct guidance of public opinion as the premise,so that more sound collided together,the discussion of the truth will help curb the binary opposition network populism spread,maintaining social justice and justice.