Research On Optimization Of Financing Structure Management Of JB Medical Company

With the rapid development of China's economy,the whole society on the level of medical service needs continue to improve,the existing medical institutions,especially private medical enterprises cannot meet the growing needs of the community,to upgrade services and funding gap has become increasingly prominent,The private enterprises from the scale point of view mainly small and medium enterprises,due to the financial system of the real environment and its own operating conditions,the problem of financing has been there.Therefore,the current private medical institutions are trying to explore how to get rid of financial difficulties,and actively open source,which in the country to support the market reform of medical institutions can take advantage of the trend,from scale to efficiency,from service to quality upgrades.This paper starts with the basic theory of financing theory in financial management,and takes the JB company of Jiangbei New District,Nanjing,Jiangsu Province as the research object.Through the basic situation,organizational structure,financing environment and financing structure management of JB Company Investigation and first-hand research and analysis found that JB companies in the financing of the existence of the proportion of debt financing is too high to limit the expansion of the scale of financing,financing decisions arbitrarily affect the effectiveness of financing,financing channels are more a single cause of financing structure imbalance and other issues.The above problems can be summarized as the development of capital market lag leading to direct financing channels narrow,the financial industry,especially the banking sector on the support of small and medium private hospitals is not enough,the original shareholders of the follow-up financing strategy is not unified,financial management is not standardized,lack of financing planning Short-term financing behavior,lack of financial risk awareness and other six reasons.In view of the above problems,this paper aims to realize the improvement of the financing structure of JB Company,meet the incremental capital demand of the Company and realize the overall optimization of the management level of the Company.The combination of internal financing and external financing,debt financing and equity financing,Short-term financing and long-term financing of the financing structure of the optimization strategy,in the full investigation and design of financing structure management optimization program,based on in-depth mining company's internal financing potential,reasonable to absorb all the capital to enrich equity financing,the use of new financing tools The company's short-term financing pressure,optimize the company's financing structure management system and some supporting measures,trying to JB's financing structure management for effective optimization,and finally make a concluding evaluation of this article,in order to private medical institutions to solve the financing problem to provide some reference.