| China is undergoing the transformation of ecological civilization construction,and e-commerce packaging has also entered the transformation stage.Sustainable development has become a design concept that cannot be ignored in packaging design.Green packaging reduction design has attracted great attention.Based on the theoretical explanation of the optimization of e-commerce packaging and the trend of e-commerce packaging in the future,this paper analyzes and studies the current domestic e-commerce environment and people's increased awareness of environmental protection,aiming at the problems existing in China's e-commerce packaging at the present stage and puts forward the improvement direction.The purpose is to guide people from the perspective of ecological environment protection to recycle packaging waste in an orderly way when using e-commerce packaging,eliminate invalid supply of packaging,and achieve "slimming" packaging design.The analysis of domestic and foreign excellent packaging cases,for the design practice of the subject to lay a good foundation.In the process of graduation design,it is planned to give priority to the enveloping-type buffer structure,and optimize to make use of the characteristics of corrugated paper to make corner protector liner,so as to reduce packaging waste and achieve the purpose of protecting commodities.In terms of visual communication,it pays attention to the emotional experience and interaction of consumers,and carries out emotional communication with consumers from multiple perspectives.It is the responsibility and obligation of designers to protect the ecological environment.Following the green design principle of "recyclable,recyclable and easy to use",designers should implement the principle of "source reduction and tail recycling" from the design end,guide people to attach importance to and participate in the protection of the natural environment,and promote the harmonious coexistence between human and nature. |
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