Research On Service Marketing Strategy Of JC Automobile Comprehensive Service Co., Ltd

In 2018,China's auto sales volume was 28.08 million units,down 2.76% year-on-year.Although the sales data still ranked first in the world,it ended the 28-year growth of China's auto sales.Under the promotion of double points and subsidy policies,the domestic new energy market continued to maintain rapid growth in 2018.The cumulative sales of new energy vehicles reached 985,000 units,an increase of 88.9% year-on-year.In addition to new energy vehicles,the annual sales of luxury cars Compared with the year-on-year growth of more than 10%,in the context of the overall decline in the sales volume of the automobile market,the proportion of luxury cars in total vehicle sales continues to climb,saying that there is no improvement in the proportion of purchased cars,which is a signal that the incremental market has begun to shift to the stock market.The car market is gradually saturated,and the car buyers gradually shift to the car-changing crowd.For the automotive aftermarket,especially the automotive maintenance industry,the decline in sales volume and the rapid growth of new energy vehicles have little impact in the short term,because the domestic fuel vehicle ownership exceeds 240 million vehicles,and the automobile inventory is large enough,but the automobile maintenance industry The shortcomings of self-development to a certain period began to appear,competition intensified,homogenization was serious,growth was weak,and profit margins were reduced,which restricted the development of traditional automobile maintenance companies.This article takes JC Automotive Integrated Services Co.,Ltd.(referred to as JC Company in full text)as the research object,summarizes the advantages obtained in JC's development process,and uses management theory and marketing theory and method to analyze JC's internal conditions and external environment.Comprehensive suggestions for JC's market segmentation and target market determination,market positioning and strategic goal determination,and company service marketing strategy formulation.JC's use of these practical strategies enables the company to adapt to market competition in the new era,increase new competitive advantages,transform traditional business thinking,introduce scientific management concepts,and ultimately realize the company's long-term survival and continuous development to achieve greater benefits.