Application Of Service Marketing In The Marketing Of Industrial Design For DHC Company

With the rapid development of Chinese economy and the ever-lasting progress of economy globalization, made-in-China products and Chinese enterprises have started to make their presence on international market. To realize international market expansion with famous brands for various customer requirements, industrial design is one of the effective approaches. Innovation of products design shall not only help Chinese enterprises master the core competitiveness of industrial R&D, but also achieve super profits through market expansion with superior product quality, rich cultural meaning and humanistic care.The theory and practice of service marketing have been available in China for more than a decade with huge achievements. As for industrial design, which provides professional design service of products development for enterprises and consumers, is still not a widely-recognized thing in China. How to recommend industrial design in an effective way to government departments, industrial organizations, manufacturing enterprises as well as common consumers for realization of market value is still a subject worth further attention from marketing personnel. Based on DHC industrial design company'experience in marketing this many years, combining the basic theory of marketing services, Case analysis approach is applied to research marketing service'usage in industrial design, bring the concept of industrial design and values to the Chinese enterprises and make ordinary consumers deeply impressed. Enhance the viability of Chinese enterprises and competitiveness by the active role of industrial design. Probed into the viability of service marketing and industrial design'marketing combinating organically, and proposed initial systematic integration theoretical framework. The integration framework of the marketing service has certain practical significance and value in marketing practice of industrial design.