Research On The Application Of Illustration Art In Cultural And Creative Products

Illustration art with beautiful lines,bright colors,moving picture,have a place in contemporary graphic design,become an important visual communication form in modern design.in today's society,illustration art has not only appeared as "collateral" of words,its carriers are not limited to printed matter such as books or newspapers and magazines.with the rapid development of computer technology,form of illustration art is more and more abundant.the visual effects are also more diverse,whether it's printing,fashion,travel or animation,games,the film and television.The author studies this topic,one is many years of interest and hobby,the second is to want to through in-depth study and understanding the illustration art,makes the illustration art to get the better development.Studied in this paper,the theory of knowledge,and on the basis of predecessors' experience,focus on illustration art in wen gen product development,through the illustration art history,characteristics,and text in the creative industries artwork under the analysis of the market development,focus on illustration art how to apply better in culture creative products.