Research On The Development Strategy Of DC Airlines

Dating back to the 70years’ history of China’s Civil Aviation Industry,these more than 10 years since 21 century is the golden period.The Major-county diplomacy and the Belt and Road Initiative make China link closely to the world.As the main transportation tool for international exchanges,the Civil Aviation Industry is becoming more and more important as China is becoming more and more powerful.《Opinions of the State Council on further promoting sound and rapid development of Guizhou’s economy and society》points a development direction of Guizhou’s Civil Aviation Industry,so the first native airlines of DC Airlines came into being which shoulder the task of promoting the economic development of Guizhou.However,in the initial stage,fierce competition environment and professional talent demand need the company to make a strategic plan in time.The author is working for DC Airlines which is as the basis for practice.The development strategy of the native airlines in Guizhou is systematically studied by using the relevant knowledge of MBA and the theoretical knowledge of strategic management.The author makes a detailed analysis of the company’s macro environment,competitive environment and SWOT by using special strategic analysis tool.According to the development of the company,author makes strengthening strategy as the company’s development strategy.At the same time,the specific measures are matched in the aspects of system,talent,technology,marketing and enterprise culture to ensure the effective implementation of the enterprise development strategy.