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Research On The Development Strategy Of Guizhou YK Blasting Engineering Co., Ltd

Posted on:2019-06-19Degree:MasterType:Thesis
Country:ChinaCandidate:Y SunFull Text:PDF
GTID:2432330548475744Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The development of any one enterprise needs in-depth,concrete and macro analysis of its own operating environment,and then develop a viable and effective business development strategy.Based on the strategy developed by the appropriate plans,the enterprise needs to ensure the long-term stability of its own development.Guizhou YK Blasting Engineering Co.Ltd.is a blasting construction company.Compared with the conventional industry in the market,civil blasting industry belongs to a relatively mysterious and unsteady niche industry.Therefore,the research on the development strategy of blasting engineering enterprise is almost a blank point in the research of enterprise development strategy.In view of this,this article takes Guizhou YK Blasting Engineering Co.,Ltd.as the research object and introduces the theory of enterprise strategic management.It is also based on the overall status quo of civil explosive industry,the general situation of YK Company and both the domestic and international research status of blasting engineering enterprises.With the help of the PEST method and SWOT matrix,this article aims to analyze Guizhou YK Explosive Engineering Co.,Ltd.current internal and external operating environment in-depth,and then choose the company's overall development strategy and develop a clear long-term and near-term strategic goals.On the basis of this,the specific implementation methods of business strategy,management strategy and functional strategy are formulated.Finally,this article will also develop Guizhou YK company from four aspects of improving service and technology strategy,scientific cost strategy,strengthening safety and risk control strategy and implementing monitoring strategy to take measures to ensure the smooth implementation of strategy.It is intended to provide certain reference to Guizhou YK Explosive Engineering Co.,Ltd.in the strategic planning and implementation of the future development of the company.At the same time,this article may also help similar businesses in the market and Guizhou YK Explosive Engineering Co.,Ltd.in the formulation and implementation of their own enterprise development strategies,which will also promote the overall development of civil blasting industry in our country.
Keywords/Search Tags:development Strategy, Guizhou YK blasting Engineering Co.Ltd, SWOT Analysis, PESTAnalysis
PDF Full Text Request
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