| This thesis selects the research object from the "2017 China Cultural and Creative Industries Overall Rating List" selected by the China Culture and Creative Industries Network,combined with the famous cultural creative industrial parks all over the world,so as to establish an analysis model of visual design elements of the cultural and creative industrial park from four aspects: the design of the logo design,the architectural appearance transformation and the landscape of the park.Based on this,this thesis analyzes the image transmission of Cultural and Creative Industrial Park based on visual elements.Paper finally from the visual park visual design positioning,and its construction design,the image transmission of visual design from three aspects,preliminary build the cultural creative industrial park of visual communication design system,to other domestic and industrial park.Moreover,this paper also applies the research results to the engine+ project,forming a complete vision design concept and image communication scheme based on different communication platforms. |