Research On The Path Of Environmental Responsibility And Green Technology Innovation That Affect The Company's Business Performance Interactively

How companies actively participate in environmental governance and protection,at the same time,comprehensively improve relevant technology research and development levels,reduce product costs,and ultimately achieve sustainable development of enterprises,has now become a hot topic of discussion in the theoretical community.To this end,many scholars have studied the impact of environmental responsibility and green technology innovation on the company's operating performance,but there is no definite conclusion.The reason is that they only studied the impact of two factors on performance separately,and lacked a proper perspective to study the two.Starting from the interaction theory,using case study methods,taking Yili Group as the research object,it focuses on "how does Yili Group undertake environmental responsibility,carry out green technology innovation and improve business performance" and "environmental responsibility commitment,green technology innovation interacts with enterprises" What are the specific paths of business performance? These two issues are discussed,and how the two elements can promote each other and jointly affect the company's business performance.The results of the study show that the company's operating performance is a combination of environmental responsibility and green technology innovation.First of all,corporate environmental responsibility bears on green technology innovation by strengthening environmental awareness,establishing corporate environmental image,and attaching importance to the development of environmental protection industry,by optimizing products,improving the ecological benefits of products,using green processes,conducting technological research and development,improving innovation concepts,and helping On the basis of energy saving and emission reduction,companies improve production efficiency and reduce waste,increase market share,and promote the growth of operating performance;secondly,companies in green technology innovation enhance the corporate image through green product design and green process application,which is conducive to Absorb social capital and enhance the capacity of environmental responsibility;through green innovation concept,establish a green development concept,help to enhance corporate environmental protection awareness,and actively assume environmental responsibility;promote the development of corporate ecological industry through green technology research and development,invest more funds The development of industries related to human resources has improved the ability to bear environmental responsibilities and improved the company's operating performance.The conclusion not only clarifies the path that environmental responsibility commitment and green technology innovation interact with each other's business performance,but also establishes a theoretical framework for environmental responsibility commitment and green technology innovation interacting with business performance.It provides a theoretical basis for enterprises to undertake environmental responsibility,carry out green technological innovation,optimize and improve business performance,improve the current increasingly severe environmental problems,and achieve dual sustainable development of economy and environment.