Research On The Survival Status Of Traditional Embroidery In The Modern Market

Wuxi embroidery is short for tin embroidery,it has a history of more than 2000 years and belongs to the four famous embroidery “Su Embroidery” in China.In the 1980 s,tin embroidery artists created “delicate embroidery” with small volume,ingenious conception and exquisite embroidery skills.From the end of the 20 th century to the beginning of the 21 st century,due to the change of social system and the change of the overall market environment,the society as a whole showed the trend of industrial development,resulting in the shrinkage of the survival market of tin embroidery,the loss of a large number of talents,and the bottleneck of inheritance and survival,There is an urgent need for protection.In 2008,“Suzhou embroidery(Wuxi delicate embroidery)” was included in the“National Intangible Cultural Heritage Representative project list” by the State Council.The next year,Zhao Hongyu was named as the national representative inheritor of “Suzhou embroidery(Wuxi delicate embroidery)” by the Ministry of culture the following year.The “Hongyuan Pavilion” studio operated by Zhao Hongyu is the only place at the national level to inherit,publicize and sell“delicate embroidery”.Taking “Hongyuan Pavilion” as a case study,this paper explores the survival status of “delicate embroidery” in the modern market,and carries out relevant research by using data collection method,inductive analysis method and participation practice method.First of all,the history and development of tin embroidery are systematically reviewed;secondly,focusing on the studio “Hongyuan Pavilion” of Zhao Hongyu,the inheritor of “delicate embroidery”,aiming at the situation that the number of employees is decreasing and the market impact is constantly strengthening,and combining with the daily life and performance activities of the studio,this paper makes an in-depth investigation on the current situation of the inheritance,operation and promotion of “delicate embroidery”,and analyzes its survival status and development in the modern market Condition;Finally,on the basis of the above research,this paper explores the methods and paths of innovation and development of traditional handicraft in the situation of frequent changes of modern market demand.