Research On The International Development Strategy Of Yunnan Tobacco Industry

Tobacco industry is an important industrial sector in the national economic system,including industrial companies,commercial companies,tobacco farmers,the National Tobacco Monopoly Bureau and local governments involved in the distribution of benefits.Its existence and development are of great significance and role in meeting people's normal consumption needs and increasing national financial revenue.Yunnan tobacco industry,as the leader of national tobacco industry,has contributed a lot to local and national finance for a long time.In recent years,with the continuous development and growth of the four major international tobacco giants,how to obtain international recognition and development of Yunnan tobacco industry is an important issue for Yunnan tobacco practitioners.The internationalization of Yunnan tobacco industry is not only the development of individual industries,but also the key to the development of national economy.Based on the analysis of the current situation of the world and China's tobacco industry,this paper mainly focuses on the relevant enterprises and government departments in Yunnan tobacco industry.Through the use of strategic management theory,internationalization strategy theory and related literature review at home and abroad,the internal and external strategic environment of the internationalization development of Yunnan tobacco industry is analyzed.DEMATEL method is used to identify the key factors affecting the internationalization development strategy of Yunnan tobacco industry.Combined with the key factors,network analysis method(ANP)is used to make a comprehensive evaluation of the selection types of the internationalization development strategy of Yunnan tobacco industry,and the strategic measures and safeguards for the internationalization development of Yunnan tobacco industry from the government level,industry level to enterprise level are obtained.Government level: adhere to market orientation;adhere to the guidance of adapting measures to local conditions;adhere to the guidance of encouraginginnovation.Industry level: strengthen cooperation with technology R&D;classified management;horizontal integration.Enterprise level: optimize business processes;improve the governance structure of the board of directors;improve personnel training,management and incentive system.It is hoped that this study will provide intellectual support for promoting the internationalization of Yunnan tobacco industry in both theoretical and practical aspects,improve the level of internationalization of Yunnan tobacco industry to a certain extent,and provide theoretical basis and support for enhancing the market competitiveness of Yunnan tobacco industry,broadening the development space of the tobacco industry,and comprehensively promoting the transformation and upgrading of Yunnan tobacco industry.