Research On USBY Market Operation Strategy

Health is the inevitable requirement to promote the all-round development of human beings and the basic condition of economic and social development.The party and the state have always attached great importance to the health of the people.Since the founding of new China,especially since the reform and opening up,the reform and development of health in China has made remarkable achievements,the environment of the urban and rural areas has been obviously improved,the national fitness campaign has developed vigorously,the health service system is becoming more and more perfect,and the health and physical quality of the people are continuously improved.At the same time,industrialization,urbanization,aging of the population,changes of the disease spectrum,ecological environment and the change of life style also bring a series of new challenges to the maintenance and promotion of health.Benefiting from the social progress and economic development,people's overall income level and time,after meeting the basic needs of food and clothing,and other basic needs,began to pay more attention to their own health,and the consumption of health care products increased gradually.In an era of information explosion,there are too many health care products that can be selected in the market,which leads to a decline in loyalty of consumers.At this time,the most important job of health care enterprises is to understand consumer psychology through comprehensive scientific brand research and diagnosis,to develop brand promotion strategies,increase brand value and tensioning,increase brand vitality and enhance brand assets.On the basis of the study of market environment,industry characteristics,target consumption group,competitor and enterprise itself,this paper explores the appropriate brand management promotion strategy for health products enterprises,and provides suggestions for the theory and practice of brand management of health products enterprises,so as to provide some useful strategies and parties for other health care enterprises.It promotes the healthy development of China's whole health care products industry.This paper takes the research methods of literature research,statistical analysis,process tracking and comprehensive evaluation.Taking USBY company as an example,this paper studies the actual situation of USBY brand and combines theory and practice to analyze the brand strategy of brand positioning,brand image design,brand promotion,brand extension strategy and brand combination marketing.The health industry has become a global hot spot,and it is now a "health care era",and the health industry will become the "fifth wave of wealth" after the IT industry.In the background of the unprecedented development opportunity for the whole health industry,the industry has emerged as an important turning point: first,the big health industry is beginning to form a closed loop,and its business model begins to highlight-the whole industry is changing from the extensive development model to the fine development;two is mobile medical,cloud computing,big data.The information technology,represented by the Internet of things,has begun to penetrate into every link of the industry,supporting the change in the above two directions.In the service of health industry,it has strengthened the medical information service industry.USBY will develop faster,and will continue to be grateful to customers by promoting and implementing the "love and responsibility" corporate values,with better products and better services,thanks to the country and the society with due diligence and care,to help more people to have a healthy life and help more people to realize their personal and home.Court dreams,and strive to create greater value for Chinese society.