Research Of Shandong Shida Shenghua Chemical Group Marketing Team Building

Marketing personnel is an important human resource,and marketing talent development strategy is an important component of enterprise talent strategy.With the increasing pressure of competition at home and abroad and the complexity of the sales market,more and more attention has been paid to the construction of marketing personnel.In order to improve the core competitiveness of enterprises,it is necessary to continue the supply of marketing talents,so as to ensure the implementation of enterprise strategy.This paper through on-the-spot investigation,investigation and data analysis,literature and case analysis and other research methods,literature review on marketing talent development as the basis,in-depth discussion of Shandong Shida Shenghua group Limited by Share Ltd marketing talent team construction and related problems.The research status of marketing personnel in the construction of international and domestic famous domestic chemical enterprises,Wanhua Group as a case,the research analyzes the basic situation of enterprises in terms of marketing talent team construction and related experience and good practices.Summarized the basic characteristics of marketing personnel should have 8 aspects: clear vision,good interpersonal and marketing culture,advanced marketing idea,excellent team leadership,practical marketing strategy,scientific team management,reasonable organization structure and excellent marketing personnel in 3 aspects: ideological quality requirements quality,ability quality and professional quality.The company marketing personnel to Shenghua chemical group as the research object.Serious investigation and analyses the current situation of the construction of the marketing personnel of the company and the main shortcomings of Shida Shenghua,to strengthen the construction of marketing personnel of the enterprise next conducted in-depth discussions,formulate practical measures and suggestions of science,including the quality of marketing personnel in order to establish the model as the foundation,through the establishment of training system of marketing investigation reserve talents,innovation of marketing concept,strengthen the construction of marketing culture,emphasis on job training,establish a scientific marketing system,improving the performance appraisal system,improve team communication and cooperation,improve the selection and appointment system,play the role of Ideological and political work in 8 aspects.