Research On The Market Development Strategy And Operation Management Of CNOOC Hainan's Automotive LNG Refueling Station

LNG filling station is one of the key industries that the State encourages to develop,and Hainan Province is one of the demonstration areas approved by the state for the popularization and application of gas vehicles.As a green tourism island,it is very important for Hainan Island to do well in the prevention and control of air pollution.CNOOC Hainan Natural Gas Utilization Co.,Ltd.(hereinafter referred to as Hainan Natural Gas Company)is a subsidiary of CNOOC,which carries out LNG refueling business in Hainan.It has abundant resources,brand,technology and industry advantages.Studying the market development strategy and operation management plan of CNOOC at the liquefied natural gas filling station in Hainan Island not only conforms to the policy requirement of accelerating the utilization of natural gas and the demand of fast development of tourism and transportation energy in Hainan Island,but also improves the market of CNOOC at the liquefied natural gas filling station in Hainan Island.Share has realistic guiding significance.This paper analyzes the status quo,existing problems and causes of the LNG filling station for CNOOC Hainan vehicles,and puts forward the research objectives.Secondly,SWOT analysis method is used to analyze the internal resources and capacity of CNOOC Hainan Natural Gas Utilization Co.,Ltd.,pointing out the advantages and disadvantages of CNOOC in developing LNG filling stations for vehicles;through the analysis of external environment,the opportunities and threats faced by CNOOC in developing LNG filling stations for vehicles are found.Combined with SWOT analysis results,through the analysis of the target market,this paper studies the CNOOC Hainan LNG filling station market layout strategy,market segmentation strategy,market competition strategy.Finally,aiming at the main problems and challenges in operation management of LNG filling station,the paper puts forward the operation management plan of information system construction,safety standard,sales promotion,staff service standard etc,.