Research On Operation Management Of Joint Venture And Cooperative Gas Station Network Of Petrochina Jilin Company

With the issuance of the "Special Management Measures for Foreign Investment Access(Negative List)(2018 Edition)",China has lifted all restrictions on foreign companies operating petrol stations in China’s refined oil market,which means that China’s refined oil market has been fully opened.In the era of marketization,competition will become more intense.CNPC put forward the guidelines of“encouraging joint ventures to develop gas station networks”.As a refined oil sales company in Jilin Province,Petro China Jilin Company has gradually started joint ventures and cooperative development in the face of the increasingly saturated refined oil market in Jilin Province.The pace of operating gas stations.This article introduces Petro China Jilin Company and its joint venture and cooperative gas station network,compares domestic and foreign gas station operation models,and analyzes the current status and existing problems of Petro China Jilin’s joint venture and cooperative gas station network operation.There are problems such as rigid operating models,insufficient attention to non-oil,and insufficient advantages of shareholders.While seeing the difficulties and challenges,we must also see the opportunities and favorable conditions we face.First,the marketization of the oil and gas industry has brought opportunities for Petro China to expand its advantages in resource scale.With the full liberalization of refined oil retail prices,whoever has the terminal and channels in his hands will have the dominant power in retail pricing.The retail market share advantage and relatively complete market price acquisition and analysis system that CNPC has formed over the years have provided strong support for actively guiding market pricing,strengthening market control capabilities,stabilizing retail market share,and enhancing retail efficiency.Second,the transformation of the retail business development model has brought opportunities for CNPC to control risks and increase benefits.Refined oil sales are showing a trend toward low profit,and profit contributions such as non-oil,lubricants,and small refinery products are gradually increasing.Using terminal networks as a platform,integrating oil card non-lubricating products and services,payment,navigation and other services to promote gas station The change in the development positioning of the integrated service station has become the general trend.The breadth of CNPC’s existing sales outlets,the depth of standardized management,and the integration of information systems have created favorable conditions for seizing the commanding heights of sales in the future.Third,the comprehensive deepening of the reform of China National Petroleum Corporation has brought opportunities to improve the level of operation and management.The party group made a series of deployments such as steadily advancing the reform of the management system,continuously advancing business integration and reorganization and mixed ownership reform,accelerating market-oriented reform,and orderly advancing the reform of the three systems,and initially determined the direction of the reform of the sales business unit system,which will gradually Increase the degree of decentralization to sales companies.According to the group company’s guidelines of “encouraging joint ventures and cooperation to develop gas station networks and developing mixed ownership reforms”,as its refined oil sales enterprise in Jilin Province,CNPC Jilin Company has gradually started to face the increasingly saturated refined oil market in Jilin Province.The pace of joint venture and cooperative development and operation of gas stations.This article introduces Petro China Jilin Company and its joint venture and cooperative gas station network,compares the operation modes of gas stations at home and abroad,and analyzes the current status and existing problems of the joint venture and cooperative gas station network operation of Petro China Jilin Company.There are problems such as rigid operation model,insufficient attention to non-oil,and insufficient use of the advantages of all shareholders.In the face of a fully open refined oil market and increasingly fierce competition,Petro China Jilin cannot maintain its leading position in the refined oil market in Jilin Province by relying on its own strength.Optimize the operation and management of gas stations in joint ventures and cooperative gas stations,enhance the benefits of equity companies,and allow more companies to taste the sweetness of cooperation with Petro China,so that everyone can row a big ship and increase the market share of Petro China.My research aims to provide reference for optimizing the operation and management of the gas station network of joint venture and cooperation of Petro China Jilin Company,increasing the sales of oil and non-oil products,and deepening joint venture and cooperation.