| As a traditional Chinese handicraft,Xinhui Kwai Art has a history of more than 1600 years.Although it has undergone changes in the times,it still contains a strong historical heritage.It is a typical national craft integrating practicality and artistry.It is full of Chinese culture.It reveals the charm of oriental culture and is an indispensable part of Chinese historical culture and art heritage.It is also a treasure of traditional Chinese handicrafts.Xinhui Kwaiyi became a royal tribute during the Ming and Qing Dynasties.In 2008,it was approved by the State Council to be included in the first batch of national intangible cultural heritage.Kwai Art supported the new society with its unique economic value,aesthetic value and social value.From generation to generation,the influence has long been widely spread at home and abroad.In modern times,with the rapid development of the industrial society,Xinhui Kwaiyi faces a strong diversification impact The emergence of new materials and industrial products has greatly occupied the market share of Kwai Yi,coupled with high production time cost,lack of innovation,and publicity.Insufficient problems,etc.,Kwai Art gradually disappeared into the eyes of the younger generation.How to make Kwai Art return to modern life and continue to use its characteristics to create value for society is the original intention of this article.Facing the challenges of the modern market,actively exploring the development path of the Xinhui Kwai Art Culture Industry with the characteristics ofthe times,it is of great significance to the development of Xinhui Kwaiyi itself and the inheritance and development of traditional Chinese handicrafts.In order to innovate and develop Xinhui Kwai Art,it is necessary to conduct in-depth research on its cultural connotation and decorative effects,and continue to make bold innovation attempts with new materials,new technologies and new ideas to realize the modernization of Xinhui K wai Art.The significance of this thesis lies in:analyzing and summarizing the beauty and cultural connotation of the design of Xinhui traditional sunflower art,inheriting the decorative art effect and craftsmanship of Xinhui traditional sunflower art products for modern design,and rejuvenating the modern sunflower art;The modern practicability of Xinhui Kwaiyi,tapping its economic value,provides a theoretical basis for the innovation and development of Xinhui K waiyi,and provides support for the realization of the path of sustainable development of traditional folk crafts.The thesis is based on a large number of literature review and field investigations.Through the combing and summarization of a large amount of data,the paper makes an objective analysis of the history and development status of Xinhui Kuiyi,and summarizes it from the aspects of beauty,skill,practicality,artistic conception and nature.The beauty of the design of Xinhui Traditional Kwai Art has made an innovative exploration of the modern value of Xinhui Kwai Art.Through the enlightenment from the study of contemporary design concepts,the author puts forward practical suggestions for the innovation and development of Xinhui Kuiyi.On the one hand,upgrading products and developing cultural innovations in the form of existing sunflower art,on the other hand,it is necessary to break the conventional psychological cognition.Under the design concept of international green ecology,the trend of personalized customization,and the form of innovative product design in the context of contemporary art,through the establishment of brand and diversified marketing,the commercialization of Xinhui Kwaiyi is realized,and through continuous Learning from and learning talents will provide a constant source of motivation for the innovation and development of Xinhui Kwaiyi.Finally,together with the craftsmen to explore the road to innovation and prospects,the paper is closer to the needs of the society,making it operability and achievability,and hopes to contribute to the development of the hometown. |
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