A Study Of Chinese Tourists' Travel Behavior Tendency Towards Marine Resource Protection

In recent years,as a famous tourist attraction,Larn Island in Thailand attracts more and more foreign tourists,especially Chinese tourists.Since the beginning of this century,China's economy has achieved sustained and rapid growth,and the economic strength of the Chinese people has also increased.In terms of tourism,more and more Chinese people choose to travel abroad.Chinese tourist arrivals to Lam Island,Pattaya increase rapidly,measuring tourist behavior plays an important role in marketing tourism.The result of the study would lead to the factors that affect Chinese tourists'behavior and find ways to improve and develop Lam Island tourism industry.The methodologies of this study are relevant documents and surveys.All of these methodologies were conducted and done with the cooperation of 350 Chinese tourists.A sample of 350 cases was drawn from Lam Island and Pattaya tourist attraction places.The questionnaire significant levels of reliability test at 0.840.And the data collected were analyzed with the Statistical Package for Social Sciences 19(SPSS 19)for values,frequency distribution,percentage mean and standard deviation,reliability test,compare the behavior by t-test analysis,one-way ANOVA and Post Hoc Comparisons(LSD).The research conclusions are as follows:(1)In this research,the demographic statistical analysis method is used to analyze the following 10 independent variables to study the trends in marine resources conservation behavior of Chinese tourists in Lam Island:travel stage of travel on Larn Island,gender,age,marital status,education background,occupation,monthly income,came to another island,number of times to visit Larn Island and reason why tourist choose to travel on Larn Island.According to the hypothesis of this research,the study of the trends in marine resources conservation behavior of Chinese tourists in Larn Island is divided into three parts:trends in under the sea conservation behavior of Chinese tourists,trends in inside the sea conservation behavior of Chinese tourists and trends in on the beach conservation behavior of Chinese tourists.(2)The following conclusions can be drawn from the tourist behavior analysis:Chinese tourists behavior level of trends in marine resources conservation behavior at Larn Islands,the result shows that trends in marine resources conservation behavior of Chinese tourists are good(mean=-3.77),behavior level of trends in under the sea conservation behavior of Chinese tourists are good(mean=3.76),behavior level of trends in inside the sea conservation behavior of Chinese tourists are good(mean=3.67),behavior level of trends in on the beach conservation behavior of Chinese tourists are good(mean=3.86).(3)Finally,we can improve the relevant paths to enhance the trends in marine resources conservation behavior at Larn Islands,and put forward relevant countermeasures and suggestions.This research combines qualitative analysis,and draws the following conclusions based on the data analysis method through the construction of the model:from the perspective of Chinese tourists,they need to know how to protect marine resources in Lam Island.If Chinese tourists can protect the marine resources of Larn Island well,it will have a negative impact on the overall marine resources maintenance of Larn Island.It is of great significance to improve the environmental protection of marine resources and promote the development of tourism industry in Lam Island.