Research On The Development Strategy Of Zaoyuan Tourism Company Under The Background Of Universe Tourism

China's economic aggregate has become the second largest in the world,people's living standards have been greatly improved,people are paying more and more attention to the enrichment of spiritual life,and tourism has gradually become a fashion.The concept of universe tourism emerges at the right moment.This development concept has become the core guiding ideology of China's current tourism development.In the era of universe tourism,the tourism industry is developing rapidly and rural tourism has also ushered in new opportunities.Zaoyuan Tourism Development Company,which is currently developing well in Handan area,is the research object.Zaoyuan Tourism Development Company relies on the tourism resources of Xiaodi Village in Handan City and the strong support of the local government,and the company's scale continues to expand.Through on-the-spot interviews,issuing questionnaires,referring to relevant documents and materials,learning the relevant theories of enterprise strategic management,and using three analysis methods of PEST,SWOT and Five Forces Competition Model,this paper analyzes in depth the internal and external environment for the growth of Zaoyuan Tourism Development Company.Among them,the external environment mainly provides broad prospects for the development of the company with the support of national policies,and the internal environment mainly includes Xiaodi Village,an irreplaceable tourism resource and the active participation of local villagers.By analyzing the advantages and disadvantages of the development of Zaoyuan Tourism Development Company,as well as the opportunities and threats faced by the internal and external environment,it has formulated the future of Zaoyuan Tourism Development Company.