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Research On Development Strategy Of CMJS Under Trend Of The Interconnection Of Everything

Posted on:2019-03-11Degree:MasterType:Thesis
Country:ChinaCandidate:J B JiFull Text:PDF
GTID:2429330596461050Subject:Business administration
Abstract/Summary:PDF Full Text Request
The internet of everything is the abbreviation of the connection between all things in the world.As the organic integration of the telecommunication network and the Internet,it is the development trend of the future communication network.The internet of all everything has promoted the rapid growth of related industries such as Internet of things,cloud computing,big data and artificial intelligence,bringing huge market space.Meanwhile,it also brings unprecedented challenges to traditional telecom operators.At the same time,the competition situation in the telecom operation industry is changing rapidly and becoming increasingly fierce.Cross industry competition and cooperation is becoming more and more complex.The growth space of the income and profit is further compressed.It is urgent for Jiangsu mobile to accelerate its strategic transformation.Based on practice,this paper systematically analyzes the internal and external business environment of CMJS under trend of the interconnection of everything,hoping to provide useful references for accelerating the successful transformation of CMJS.This paper first introduces the related technology and industry overview of internet of everything,and uses the PEST analysis method to summarize the key factors of the external environment of CMJS under trend of the interconnection of everything.Then it analyzes the internal environment of the enterprise from the aspects of enterprise management,marketing,financial performance,network resources and so on.Finally,by using the strategic analysis tools like SWOT matrix and grand strategy matrix,we formulate alternative strategies and make strategic decisions and strategic safeguard measures according to the strategic vision and goals of CMJS under trend of the interconnection of everything.After analysis,this paper holds that CMJS should seize the historical opportunity of technological change and industrial change,accelerate the strategic transformation of enterprises.In the mobile and home market,the market share will be expanded to guarantee the source of income and profit.In the Internet of things and government enterprise market,we should focus on product development and market development,accelerate the industrial layout,seek breakthroughs in the superior industry chain,promote vertical integration,and accumulate potential for income growth.Do a good job in the five major projects,such as image reconstruction,network remolding,ability promotion,outstanding talents and organizational innovation,which provide guarantee for the effective landing of the strategic transformation.To improve the core competitiveness of enterprises and ensure that Jiangsu mobile is always the leading position in the industry.
Keywords/Search Tags:Internet of everything, IoT, PEST, SWOT, Grand Strategy Matrix
PDF Full Text Request
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