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Study On The Development Strategy Of ZF Group Internet Plus Background

Posted on:2017-10-06Degree:MasterType:Thesis
Country:ChinaCandidate:X P LinFull Text:PDF
GTID:2359330512457300Subject:Business management
Abstract/Summary:PDF Full Text Request
In recent years,the Internet industry is rapidly developing,its influence quickly spread to various industries.With the increasingly fierce market competition,the Internet makes all walks of life continues to accelerate the reform and development,Internet plus industry has become the main direction of enterprise development road.The ZF group is in the development of the financial industry to the Internet financial an important historical stage.On the one hand,Internet banking has brought more and more open market opportunities,on the other hand,the rapid development and expansion of Internet banking,also brings many new problems and challenges.At this special time,the choice of the company's development strategy has become a critical issue in the future development of the company.This article in the analysis of the ZF group business hope to draw the enterprise can expand the influence,the steady development of the strategic method,can provide a favorable reference for the future development of the enterprise.In view of this,this paper take the ZF group as the object,analysis on the current trend of environmental Internet plus,combined with the theory system of enterprise strategic management,by using the method of dialectical analysis and theoretical research combined with the analysis of business development strategy under the background of Internet plus ZF group,in writing by PEST analysis,discuss the external environment to bring change.Based on the SWOT analysis of the system,this paper discusses the advantages and disadvantages of the enterprise,and puts forward the optimization,selection and implementation of the development strategy.Finally,combined with the company's business analysis,put forward the enterprise future business development strategy transformation measures.Through the research and analysis of the system,to establish strategic direction for ZF group's business development and measures to provide recommendations to determine the feasible mode of development.Hope that through this company provide certain reference significance for the development of the enterprise itself.
Keywords/Search Tags:Internet +, Strategic management, Internet finance, SWOT analysis, PEST analysis
PDF Full Text Request
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