Research On The Model Of Changhong Fresh Food E-commerce Based On Intelligent Device

The traditional business of Sichuan Changhong Electric Co.,Ltd developes slowly,and is barely profitable with the change of economic situation and industrial environment.Changhong made up his mind to embrace the Internet,and then launched the intelligent strategy to make a change.The fridge is an essential electrical appliance to store food.But Changhong wants to turn it into an intelligent equipment for food management and consumption.And all the people can be accessible to the fresh food electronic commerce's service through it.This can help Changhong to have more profits by offering continuous service to the customers wich is different from the old way.In the setting,Changhong started the business of the fresh food electronic commerce in 2016,which is based on the intelligent equipment,meanwhile,the fresh food e-commerce industry is booming in China.And how to do it,is a controversial topic.Many kinds of companies and business models appear day by day.The paper analyzes the status of the fresh food e-commerce industry and some typical companies.The various models are comparative analysis with the analysis tools too.It normally focuses on the common problems in the industries and the particular problems of Changhong.It summarizes the development trend of the industry and Changhong's experience.At the end of the paper,some optimization suggestions for Changhong has been proposed.Changhong should be a leading unattended retail equipment producer and service provider with its advanced manufacturing experience based on B2 B model.It can provide customers with intelligent unattended retail solutions and related services,based on the new intelligent unattended equipment.The paper provides some suggestions for the development and decision of changhong's fresh food electronic commerce,it also has some certain reference significance for the fresh food electronic commerce industry.