Business Plan Of The Residential Project In Sanya Bay

The real estate industry has been formed and developed in China for nearly 20 years.The development process has not been long or short but has been ups and downs.The driving of interests has led to high land prices and high housing prices in recent years,which has caused the entire industry to be criticized.Therefore,the development of the real estate industry has experienced more government regulation,market volatility,etc.,but the overall trend of its development is toward a stable situation-the end of the profiteering era,the industry concentration is getting higher and higher,and the industry development tends to be stable.The other side of the real estate industry has played an irreplaceable role in improving people's livelihood and housing.At the same time,it has also played a huge role in the development of social economy,solving and providing a large number of jobs while improving people's lives.The development of the real estate industry is becoming more and more concentrated,and there must be integration and mergers and acquisitions between companies.From the demand of housing,as the pursuit of quality life is improved,the property of the house is no longer a simple residence.Tourism real estate has emerged as a result,and it is also an industrial branch with great potential for future development.The Sanya Bay block residential project is one of the tourism real estate projects of this wave.The main body of the article firstly describes the basic situation of the project.The business concept and the preliminary prediction of the possible return on investment make the company's decision makers have a strong interest in the project.Secondly,the article puts forward the theory of business plan,expounds the important role of business plan in investment and the theoretical basis of supporting this business plan.The second two articles in the first part demonstrate the feasibility of the successful development of the project and show the most important core element of project development-Team.The middle part of the plan is the implementation of the project.Firstly,starting from the marketing management,the famous STP theory is used to segment the market and accurately target the potential customers,thus completing the product positioning.Following the product positioning,the article is transferred to the planning and design stage of the development process to complete the design part of the product.Secondly,in the stage of product construction and sales,the plan completed the main work of development from the real estate profession.The plan also explains the risks and solutions for project development.The essence of the plan is the financial analysis and ROI analysis of the article.Based on the professional development of real estate development,the team determined the basic situation of the total sales revenue of the project by estimating the cost of building installation and setting the sales price.The indicators such as net profit,project gross profit margin,cost profit rate and internal rate of return are measured.All indicators show that the “Sanya Bay Block Residential Project” has a high investment yield and can be used as a key project for quality development.Through this part of the research,company decision makers can intuitively understand the financial analysis and the prediction of the rate of return.The article concludes with a summary of the plan.The article uses real estate project development expertise,combined with the human resources management,marketing,strategic analysis,operations management,risk prevention and control,financial analysis,investment return analysis and other tools learned in the MBA program.At the national level to advocate the time of mass entrepreneurship and innovation,this paper uses the business plan to guide the investment,financing and post-operation of many entrepreneurs.At the same time,the plan made a bold prediction on the development trend of the real estate industry from the macro aspect.On the micro level,it discussed the development of the “Sanya Bay Block Residential Project”,especially the investment return rate of the capital market.It also played an important reference and guidance for the actual development of the project.