Research On Development Strategy Of ZW Company

ZW Company is a company engaged in the development and application of irradiation technology;irradiation processing services;purchase and sale of chemical products,electronic products,electric power products and high-tech new materials.It is a platform company set up by the superior company Nuclear Technology Co.,Ltd.for the development of nuclear technology applications.Therefore,DS company and HW company,two leading companies in the irradiation industry,have been acquired by nuclear technology successively,and entrusted ZW company to be responsible for the management.ZW company called ZW irradiation department,DS company and HW company.This paper takes ZW Company as an example to discuss the current situation of irradiation industry in China.Based on the analysis and research of ZW Company's development strategy,it explores how to keep the annual growth rate of business income above 12% in the past three years,and ultimately guarantee the sustainable development of ZW Company.Firstly,this paper elaborates the industry background of ZW Company,and explores the opportunities,challenges,strengths and weaknesses faced by ZW Company from the internal environment,market in key regional areas and external environment.Using PEST analysis method,internal value chain analysis method and SWOT analysis method,ZW company is analyzed step by step from scientific research plan,production plan,marketing,irradiation point layout.Secondly,ZW company's guiding ideology and development battle are determined according to the company's mission,vision,core values and positioning.A little.Then,according to the enterprise development strategy,it puts forward a series of differentiated competitive strategies and functional strategies.Finally,reasonable measures to ensure the successful implementation of ZW strategy are formulated.