Y Company's New Product Development Process Research On Improvement Strategy

With the rapid development of global economic integration,the impact of financial crisis and trade protection,the living environment of enterprises has become worse and worse,and the competition among enterprises has become more and more fierce.How Chinese enterprises,especially small and medium-sized enterprises,survive and develop in this rapidly changing business environment has aroused great concern.Innovation is the enduring core of an enterprise and the symbol of its follow-up vitality,which has become the consensus of all.Enterprises must seize the initiative of scientific and technological innovation,constantly develop new products and make profits in order to maintain the survival and development of enterprises.This thesis takes Y company's new product development process as the research object,through theoretical study,combined with their own work experience,carries out a comprehensive analysis of Y company's new product development process,finds out the causes of problems often occurring in the process of Y company's new product development,and puts forward improvement measures.Firstly,starting with the importance of manufacturing industry in the national economy and the importance of new product development for enterprises,combining with the analysis and comparison of new product development processes at home and abroad,the research direction is determined,and further in-depth analysis of the current situation of new product development of Y Company,the main problems and the root causes of these problems is made.After that,the theory of concurrent engineering,modular design and supplier's early involvement in new product development are introduced in detail,and the process of Y company's new product development is optimized and improved,and an example is used to verify the effect of the process improvement.Finally,the conclusion is drawn that the concurrent development mode,modular design method and early participation of suppliers can not only shorten the product development cycle,improve the efficiency and quality of product development,but also improve the company's innovation ability.In this paper,the three methods are combined with the development process optimization and examples to elaborate,trying to provide some practical suggestions for the new product development of enterprises.