Research On GZ Mobile Inventory Operation Based On Precision Marketing

Along with the traditional telecom market saturation users increase year by year,We Chat, QQ, etc the rapid development of OTT business,China Mobile is facing new users and the trend of operating income has slowed significantly,China Mobile will be more and more customers as its important resource.GZ Mobile stock operating in the form of severe,On the one hand Telecommunications,unicom two operators the use of broadband services combined with the advantages of high subsidies to attract mobile stock customers,lead to customer churn and income growth slowdown:On the other hand, the stock operation exposed customer label utilization ratio is not high,marketing real time is not strong,management channel is not convenient, such as the issue of precision marketing,lead to the stock of marketing activities for low volume.So GZ Mobile urgently needs to upgrade its stock operational precision marketing ability,keep its stock of customer resources,Improve business income.In this paper, the use of GZ Mobile precision marketing to achieve the stock of marketing capabilities as a research topic.In the customer segmentation theory 4Cs theory. Customer relationship theory and other precision marketing theory and the core idea of precision marketing "at the right time. Through the right channels. On the basis of passing the right information to the right customer. Combined with the current situation and problems of GZ Mobile stock marketing. The GZ mobile precision marketing based on the stock of operation.lifting scheme strategy;The new stock marketing case shorten online marketing activities time and increase the utilization rate of label,Use business events to enhance the marketing of real time.Expand business contacts to enhance the convenience of contact channels.The establishment of marketing system to realize the monitoring and analysis of comprehensive control of marketing activities, Finally, to ensure the smooth implementation of the policy to improve,from human resources management standard, the assessment system and IT system to put forward specific measures.