Research On Marketing Strategy Of Chinese E-commerce Shopping Platform

In modern times,Data and information are of high value and have become a hot resource for all industries.Using big data to deepen the marketing effect of enterprises and create new marketing models is very important for current e-commerce companies to fully exploit the value of big data,and the same is true for the developing Jingdong Mall.The traditional marketing model has not adapted to the fast-growing domestic e-commerce platform,and the e-commerce platform marketing method has undergone a huge transformation,from extensive marketing to precise centralized marketing.Precision marketing is characterized by high efficiency,low cost and measurable marketing results.This article starts from big data and precision marketing,fully combines the business data and marketing model of Jingdong Mall,and conducts in-depth analysis and summary of precision marketing.Through the SWOT model analysis,the existing marketing problems of Jingdong Mall are extracted,and Jingdong Big Data is used to drive the business growth of the enterprise and improve the operational efficiency of the enterprise,which is beneficial to the enterprise to provide customers with personalized,high-quality products and services.Through the optimization of big data analysis and precise marketing strategy to improve the competitiveness of Jingdong Mall,Jingdong will build a personalized shopping mall,independently develop smart store solutions,create an intelligent supply chain system,improve logistics distribution efficiency and enhance the shopping experience.Combined with the problems existing in the marketing of China's e-commerce shopping platform and the trend of future development,the paper analyzes the marketing strategy of China's e-commerce platform.Accurate marketing not only helps China's e-commerce platform to enhance its marketing capabilities,but also enhance its market competitiveness.It also helps to expand precision marketing to other e-commerce models.This article will combine the big data and precision marketing theory to optimize the Jingdong Mall marketing strategy,hoping to provide reference and reference value for the implementation of the precise marketing process for other e-commerce companies of the same type.