Research On Production Management Optimization Strategy Of XX Enterprise

After the "Nancha Beiyin",after 60 years of struggle by the Rizhao municipal government,tea companies,and tea farmers,the Rizhao tea industry has achieved good development.Rizhao green tea,with its unique inner quality of Rizhao green tea,has gone to the country and even the market.Become a city business card that Rizhao City is proud of.The brand has been promoted and the output has an advantage in the proportion of the province.Rizhao has developed into the first green tea production base in Jiangbei,and Rizhao green tea has achieved a leapfrog development.As the main producing area of sunshine green tea,Jufeng Town plays a key role in the development of the sunshine green tea industry.Under the new background,it gives new positioning to the village of Rizhao Jufeng green tea,walks out a new way,and promotes the development of the sunshine green tea industry.Jufeng is expected to become the leader and demonstration area of Shandong tea industry.A enterprise,as the leading tea company in Jufeng Town,Lanshan District,Rizhao City,has achieved certain achievements in the management and promotion of Rizhao tea production.The enterprise has gained certain experience in standardized production and tea production management.The development of enterprises has also driven the surrounding tea farmers to promote increased income.However,with the increasingly fierce competition in the market and the constant changes in consumer tastes,A enterprises also face new opportunities and challenges.In the process of development,some problems have been encountered.For example,in the out-of-province market,the brand awareness of A companies is not high,the market in the face of chaos,the product structure of enterprises is single,and the quality of tea products is unstable.In the enterprise's production management cost is high,the personnel training is not enough,the refinement management is not enough,has affected the enterprise's next step development.This paper focuses on the optimization strategy of enterprises in production management,from expanding intensive production to establishing a unified standard quality assurance system.The improvement of green production and management mechanism in production management,intelligent agricultural supervision,financial security,risk management and expansion of marketing channels,and product innovation are the key research areas,and suggestions are made for the next development of enterprises.