Research On The Strategic Development Of Internet Finance Of Dianrong

From 2013,with the popularity of the Internet,the financial technology industry has shown a rapid development trend.The growth rate of companies has reached more than 100%.This growth reached its peak in 2015,with a total of 4,300 Internet financial technology companies established.According to the characteristics of Internet financial business,it can be divided into more than 10 types,mainly including: Internet banking,Internet asset management,Internet consumer finance,P2 P,payment,credit evaluation and credit reporting,financial information services.Founded in 2012 as the leader of the online market-oriented lending intermediary industry,Point Finance Network provides comprehensive,one-stop financial information and transaction matching services for individuals and small and micro enterprises,leading the industry in terms of technology,compliance and transparency.And the company has been widely recognized and supported by the capital market and traditional financial institutions,and has been financed by CITIC Lyon Securities,China Rental,Standard Chartered Direct Investment Limited,Tiger Global Fund and other institutions.In this paper,the literature review method,combined with a large number of domestic and foreign related literature and data,the research point of this paper has more theoretical basis,and based on the situation of the Internet financial industry as a foothold in-depth study of the dot finance company Internet financial development and strategy.And from the point of view of combining theory with practice,the Internet financial strategy must closely follow the national strategy of supporting the real economy,helping small and medium-sized enterprises,and developing inclusive finance.And in the concept to establish the concept of inclusive financial services,always maintain a fresh Internet thinking,keep pace with the times,constantly updateproducts.In the aspect of risk control,we must rely on the Internet,integrate internal and external resources,and establish a perfect control model of large data.In the implementation of the strategy,we must build a clear and effective implementation of the Internet financial strategy from all levels,to refine to each business port,and the core of the strategy must be firmly around the service entity.In terms of direction,relying on the technical advantages of Point Finance Corporation,we can strengthen internal and external cooperation,and constantly explore new models of Internet finance.Based on the background and significance of the rapid development of Internet finance industry,this paper expounds the general situation of the development of Internet finance of Dianrong,and makes a general evaluation of its development status.The purpose is to analyze the problems existing in Dianrong and the reasons behind them from the development course and current situation.Through SWOT analysis,this paper discusses the internal and external environment of Dianrong,as well as the advantages and disadvantages of the company itself,and excavates the opportunities and potential threats that the company currently encounters.The purpose of the above discussion is to select the best development strategy suitable for the characteristics of Dianrong under the current stage of reshuffling the Internet financial industry and the new problems of the industry ushering in the era of comprehensive supervision.And through the decomposition of the strategic objectives of Dianrong,we can formulate the implementation of safeguards to achieve the mutual effect of Dianrong.Continuous innovation and steady development in the wave of networking financial industry development.On the road of sustainable development,Dianrong needs to do a good job in the implementation of strategic objectives in optimizing the organizational structure of enterprises,speeding up the diversification of financial products,sustained technological innovation,and strict risk prevention and control,so as to play a greater role in the established customer base,technological base and market base and become an important growth force in development.