Study On The Influence Mechanism Of Entrepreneurs On Enterprise Internationalization

At present,with the deepening of China's new normal,traditional industry growth momentum is insufficient to the overall economy downward pressure,structural overcapacity and weak demand lead to some enterprises have difficulty in operation,economic growth momentum is insufficient and the old power weakening structural contradictions are still outstanding,the perspective of enterprise will develop towards internationalization is the reality,to expand the market,alleviate employment pressure.In such a close environment of global trade,countries around the world are paying more and more attention to the internationalization of enterprises.However,at present,the world economy has not got enough momentum for recovery and there are more uncertainties.Scholars at home and abroad have made great achievements in studying the internationalization of entrepreneurship,corporate culture and corporate growth.With the development of society and the maturity of theories,more and more scholars focus on the relationship between entrepreneurs and enterprises' internationalization.The author from entrepreneurship affect corporate culture and further influence the direction of enterprise internationalization,on the basis of predecessors' research,combining entrepreneurship and enterprise culture,embodiment to entrepreneurship,through entrepreneurship characteristics of the entrepreneurs deeply,to elaborate the internationalization of enterprises,in order to entrepreneurs and deeper investigation on the internal connection of enterprise internationalization.This paper aims at the relationship between entrepreneurs and enterprises' internationalization.On the one hand,it can supplement and enrich the theoretical meaning of this research,and on the other hand,it can provide a good reference for experts and scholars to further expand their thinking in this research field.Through the discussion on the influence of entrepreneurship on enterprise culture on enterprise internationalization and the case analysis of huawei and apple,this paper provides another perspective for the establishment of international operation mechanism for enterprise growth and provides theoretical support for enterprise internationalization.In terms of research methods,this paper chooses a combination of normative researchand case analysis.This paper first analyzes the entrepreneurial spirit,corporate culture and the theoretical origin of enterprise internationalization.Based on this,this paper makes an in-depth study on the mechanism of how entrepreneurs influence entrepreneurship and further influence corporate culture.At the same time of theoretical analysis,this paper also combines cases to prove and supplement relevant arguments.Based on the materials of Huawei and Apple,this paper analyzes the relationship between their entrepreneurial spirit,corporate culture and enterprise internationalization,and discusses the enlightenment of the case to enterprise internationalization.Based on the discussion of the mechanism and cases,this paper holds that entrepreneurship is the core of enterprise growth.Different entrepreneurial spirit can create different corporate culture.Corporate culture is a key factor in the internationalization of enterprise growth.In view of the current situation of internationalization of domestic enterprises,some policy Suggestions are put forward,such as improving learning ability and paying attention to the construction of core teams.The innovation of this paper is adding the learning theory into the research,introducing the concept of "cultural gene" into the influence mechanism,and constructing the influence mechanism of entrepreneurship,enterprise culture and enterprise internationalization.The disadvantage is that there is limited data access to the two enterprises,and only partial indicators can be analyzed.Professional knowledge is limited,and the analysis of many problems can only be dabbled in.