Research On The Rural Tourism Development Strategies Of Hainan Ding'an "Bailibai Village" Based On "Internet +"

In recent years,with the rise of the internet,people's lives have world-shaking changes.The convenience of the internet has changed people's way of thinking.As a new medium,the internet has not only accelerated the transmission speed and changed the communication mode,but also changed the business mode to some extent.As a growing tourism industry,the development of the internet brings new business opportunities to the tourism industry,and also creates an effective communication platform for the transmission of tourism information.The characteristics of the internet are exactly what the tourism industry needs,and the Internet has changed the traditional operation mode of the tourism industry.With the development of tourism and the change of people's life attitude,more and more people begin to find their own relaxation and choose the way of rural tourism.With the progress of the times,rural tourism cannot adapt to the pace of economic development in the new era if it still follows the traditional management mode and management philosophy.Therefore,combining rural tourism with the internet is the breakthrough point for tourism to create more benefits.With the help of the internet platform,more country tourism resources and advantages can be promoted to attract more investment and tourists.This paper first introduces the background of rural tourism and research on rural tourism by domestic and foreign scholars,then determined the research theme of this paper.The main contents and methods investigated in this article have been identified through investigation of relevant data.In the main part of the article,this paper firstly analyses the rural tourism in Hainan under the background of building an international tourism island,understands the current situation,advantages and characteristics of rural tourism development in Hainan,and also studies the existing problems and causes of rural tourism development in Hainan.Then the status quo of rural tourism development in Ding'an "Bailibai village" is analyzed.This paper analyzes the competitiveness of rural tourism in this region with help of Porter's Five Force Model,and finds out the problems and influencing factors in the tourism development of "Bailibai village" in Ding'an.Based on the above contents,this paper proposes some development strategies for Ding'an"Bailibai village" rural tourism based on "Internet +",hoping to find the development strategies and strategies suitable for Ding'an "Bailibai village".This paper combines the problems existing in the tourism development of rural tourism in Hainan,based on the internet,puts forward new suggestions for rural tourism development in Hainan,hoping to effectively promote tourism and economic development in Hainan.The study of this paper can also serve as a reference for the development of rural tourism in other regions of China.